The postwar crisis encompassed a cultural crisis wrought by wartime devastation and the rapid influx of Euro-American things and ways. Among mainstream intellectuals, wholesome modernization was the preferred approach for overcoming this cultural crisis. This discursive schema was built upon the premise that South Koreans should adhere to a hybrid vision of culture that preserved the core elements of indigenous tradition, while incorporating selected, modernizing aspects of Euro-American culture. This chapter explores the women’s magazine Yŏwŏn alongside the popular films The Love Marriage (Chayu kyŏrhon, 1958) and A Female Boss (Yŏsajang, 1959) in order to demonstrate that this hybrid culture vision deliberately promoted the maintenance of male privilege for the youth generation. The cultural conservatism of wholesome modernization was multiply determined by historical and contemporary influences.
Hawaii Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.