This chapter looks at the diffusion of “The Great Wave” through a range of goods, beginning with museum merchandise, where its ties to the authority of Hokusai’s woodcut are most important, through food, drink, and dress to sporting and leisure goods, where its representational value as a mark of authenticity of the other has been molded chiefly in opposition to local mainstream cultures, even by multi-national corporations. The focus is on everyday, mass-produced goods in the late twentieth and first decade of the twenty-first centuries.
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