Jump to ContentJump to Main Navigation
HuihuiNavigating Art and Literature in the Pacific$
Users without a subscription are not able to see the full content.

Jeffrey Carroll, Brandy Nalani McDougall, and Georganne Nordstrom

Print publication date: 2014

Print ISBN-13: 9780824838959

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824838959.001.0001

Show Summary Details
Page of

PRINTED FROM HAWAII SCHOLARSHIP ONLINE (www.hawaii.universitypressscholarship.com). (c) Copyright Hawaii University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in HSO for personal use.date: 26 September 2021

Stealing the Piko

Stealing the Piko

(Re)placing Kānaka Maoli at Disney’s Aulani Resort

(p.160) Chapter Thirteen Stealing the Piko

Brandy Nālani McDougall

Georganne Nordstrom

University of Hawai'i Press

This chapter examines how Disney’s Aulani Resort, located on O‘ahu’s ‘Ewa coast, has been able to create stories that indigenize and facilitate its corporate colonial presence in Hawai‘i. It considers how Disney’s indigenization narratives coincide with themes of simulated native presence and implied native absence, suggesting that Mickey Mouse is yet another ‘iole who consumes, displaces, and dispossesses. It shows that Disney has built its multibillion-dollar business empire by appropriating and distorting the stories of a particular place and/or creating new stories so as to naturalize an agenda of corporate capitalism. It also discusses the ways in which Disneyfication parallels and often incorporates settler colonial constructions of Indigenous peoples as noble savages. Finally, it explains Disney’s tenuous belonging and its implications for Kānaka Maoli Indigenous identity.

Keywords:   corporate capitalism, Disney, Aulani Resort, Hawai‘i, Mickey Mouse, Disneyfication, Indigenous peoples, Kānaka Maoli, Indigenous identity

Hawaii Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.