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Drinking SmokeThe Tobacco Syndemic in Oceania$
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Mac Marshall

Print publication date: 2013

Print ISBN-13: 9780824836856

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824836856.001.0001

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From Tobacco Trade to Tobacco Production

From Tobacco Trade to Tobacco Production

(p.101) Chapter 6 From Tobacco Trade to Tobacco Production
Drinking Smoke

Mac Marshall

University of Hawai'i Press

This chapter narrates the beginning of ready-made cigarettes. Until 1884 nearly all cigarettes were hand-rolled, and cigarettes were far less popular anywhere in the world than alternative means of taking tobacco: smoking pipes or cigars, snuffing, and chewing. But in April 1884 in Durham, North Carolina, James “Buck” Duke's relatively small tobacco company altered the tobacco landscape by partnering with the inventor of the first machine that could manufacture ready-made cigarettes. Not only did this cut the retail price of his Duke of Durham cigarettes, but also allowed him to embark on a major cigarette advertising campaign.

Keywords:   smoking pipes, James Buck Duke, tobacco company, advertising campaign, tobacco, cigarettes

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