Jump to ContentJump to Main Navigation
Uneven ModernityLiterature, Film, and Intellectual Discourse in Postsocialist China$
Users without a subscription are not able to see the full content.

Haomin Gong

Print publication date: 2011

Print ISBN-13: 9780824835316

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824835316.001.0001

Show Summary Details
Page of

PRINTED FROM HAWAII SCHOLARSHIP ONLINE (www.hawaii.universitypressscholarship.com). (c) Copyright Hawaii University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in HSO for personal use.date: 18 May 2022

Popularization of Traditional Culture in Postsocialist China

Popularization of Traditional Culture in Postsocialist China

A Study of the Yu Qiuyu Phenomenon

(p.32) Chapter 2 Popularization of Traditional Culture in Postsocialist China
Uneven Modernity

Haomin Gong

University of Hawai'i Press

This chapter examines the popularization of traditional culture in postsocialist China by focusing on the Yu Qiuyu Phenomenon. Yu Qiuyu is a prose writer who also lives as a cultural symbol, a cultural phenomenon of an age—what we call the Yu Qiuyu Phenomenon. This chapter first discusses Yu Qiuyu's 1992 book Bitter Journeys in Culture in relation to the 1988 TV series Deathsong of the River, popular culture, and cultural nationalism. It then introduces the idea of aestheticization of economics to characterize the relationship between cultural production and political economy and goes on to consider the role of media and mediation in reshaping the ecology of cultural production and consumption. It also highlights the paradoxical cultural logic underlying Yu Qiuyu's cultural prose writing: while he embodies such elitist concepts as culture, tradition, and intellectual, he himself is being commercialized and mediatized and becomes an intellectual celebrity precisely due to his well-packaged elitism.

Keywords:   traditional culture, postsocialist China, Yu Qiuyu, prose, cultural production, political economy, popular culture, cultural nationalism, media, elitism

Hawaii Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.