Jump to ContentJump to Main Navigation
Consuming Korean Tradition in Early and Late ModernityCommodification, Tourism, and Performance$
Users without a subscription are not able to see the full content.

Laurel Kendall

Print publication date: 2010

Print ISBN-13: 9780824833930

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824833930.001.0001

Show Summary Details
Page of

PRINTED FROM HAWAII SCHOLARSHIP ONLINE (www.hawaii.universitypressscholarship.com). (c) Copyright Hawaii University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in HSO for personal use.date: 17 October 2021

Kugak Fusion and the Politics of Korean Musical Consumption

Kugak Fusion and the Politics of Korean Musical Consumption

9 Kugak Fusion and the Politics of Korean Musical Consumption
Consuming Korean Tradition in Early and Late Modernity

Keith Howard

University of Hawai'i Press

For the last one hundred years, the dominant music culture in Korea has been Western. Nonetheless, kugak, traditional Korean music, stands for “Korea” in tourist brochures and on countless Internet sites, in historical films and TV dramas, and in the great majority of academic articles and books by musicologists and ethnomusicologists. This chapter explores how promoters and performers of a new genre, kugak fusion, are attempting to commodify kugak for new audiences, to make kugak more commercial, and to ensure that kugak remains a part of the local music industry. “Kugak fusion” is a new term that refers to music performed by a young generation of musicians that has porous boundaries and, insofar as it features musicians trained in kugak, might be considered as traditional music made modern. Unlike in world music elsewhere, the fusion in kugak fusion is not a mix of indigenous and foreign but a mix of Korean and Korean. It appropriates, for Korean musical consumption, elements of Western music styles present in Korea, be they jazz, classical, or pop, coupling these to elements of kugak.

Keywords:   kugak, traditional Korean music, Korean culture, music culture, kugak fusion

Hawaii Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.