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Consuming Korean Tradition in Early and Late ModernityCommodification, Tourism, and Performance$
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Laurel Kendall

Print publication date: 2010

Print ISBN-13: 9780824833930

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824833930.001.0001

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Guests of Lineage Houses

Guests of Lineage Houses

Tourist Commoditization of Confucian Cultural Heritage in Korea

4 Guests of Lineage Houses
Consuming Korean Tradition in Early and Late Modernity

Okpyo Moon

University of Hawai'i Press

Old lineage houses are material embodiments of yangban cultural heritage of the Chosŏn period and of the Confucian tradition that yangban culture is believed to have enacted. It is perhaps because so many of these structures remain in Andong that the region has been equated with the Chosŏn period. Recently these houses have been opened to the public partly as a result of the municipal policy to promote tourism and partly as a result of the house owners' initiatives to find a more realistic way of preserving and maintaining them. This chapter discusses how the old house cultural experience was promoted and marketed in the Andong area as an opportunity for learning about the Confucian cultural tradition of the Chosŏn period as it is enacted in the everyday lives of the descendants of prominent yangban lineages. In this context, yangban are newly constructed as every Korean's common ancestors, and, in the process, the private family realm temporarily transforms into public performance.

Keywords:   yangban nobility, ancestral homes, heritage sites, tourism, Confucian tradition, tourist promotion, Choson period

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