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Consuming Korean Tradition in Early and Late ModernityCommodification, Tourism, and Performance$
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Laurel Kendall

Print publication date: 2010

Print ISBN-13: 9780824833930

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824833930.001.0001

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Travel Guides to the Empire

Travel Guides to the Empire

The Production of Tourist Images in Colonial Korea

(p.67) 3 Travel Guides to the Empire
Consuming Korean Tradition in Early and Late Modernity

Hyung Il Pai

University of Hawai'i Press

This chapter describes how Japanese interests mimicked the already well-established devices of late nineteenth-century European tourism to market the Korean peninsula as a destination for both Japanese and European travelers. Facilitated by the Chōsen Government Railway's links to China and Europe, tourism in the Korean colony generated familiar amenities in the form of hotels, restaurants, excursion tour packages, guidebooks, souvenirs, maps, brochures, and postcards. Tourist promotion followed a predictable iconography of exotic women, picturesque ruins and landscapes, and quaint natives. Tourism had an imperial subtext where ancient sites were appropriated into a (spurious) narrative of early Japanese hegemony on the peninsula, and promotion material placed an iconic emphasis on modern colonial buildings and institutions as testimony to the positive transformation wrought by the empire upon the otherwise exotically bedraggled “Hermit Kingdom.”

Keywords:   Japan, Korea, European tourism, tourism promotion, imperialism

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