Lotte World and the Logic of Miniaturization
This chapter focuses on Lotte World, billed by its giant parent conglomerate as the world's largest indoor amusement park and shopping mall. Lotte World embraces both the inauthentic and the unoriginal. Its theme parks borrow, perhaps even steal, design features from other parks, and its shopping mall draws frequent attention to the supporting role it had in a television drama. The “photo spots” that pop up throughout the complex insist on the built nature of the environment and seem to comment on its glaring inauthenticity. The consumer is not only aware of but cares little about the purely manufactured nature of the world. Visitors do not perceive Lotte World as anything other than what it is. Because of their diminutive size, the gestures toward the natural world, toward historical experience, and toward other built environments are both seen and consumed as miniature models of something else that might well not exist. It does not matter to the visitor.
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