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Consuming Korean Tradition in Early and Late ModernityCommodification, Tourism, and Performance$
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Laurel Kendall

Print publication date: 2010

Print ISBN-13: 9780824833930

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824833930.001.0001

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PRINTED FROM HAWAII SCHOLARSHIP ONLINE (www.hawaii.universitypressscholarship.com). (c) Copyright Hawaii University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in HSO for personal use.date: 17 October 2021

Dining Out in the Land of Desire

Dining Out in the Land of Desire

Colonial Seoul and the Korean Culture of Consumption

(p.21) 1 Dining Out in the Land of Desire
Consuming Korean Tradition in Early and Late Modernity

Katarzyna J. Cwiertka

University of Hawai'i Press

This chapter examines the culture of consumption of colonial Korea, illuminating the role of the department store as the key icon of a modern urban space where new practices, attitudes, and dreams were being born. Focusing on the dining facilities operated by the department stores, it aims to uncover the multiple meanings of the “department store experience” and to grasp the rationale behind the immense popularity of the stores during the 1930s and the early 1940s. This analysis of the culture of consumption that thrived in Keijō (Seoul) and major Korean cities at the time significantly enhances the understanding of urban life in the colonial context.

Keywords:   Korean culture, colonial Korea, department store, dining facilities, consumption, urban life, urban space

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