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Creating the Nisei MarketRace and Citizenship in Hawaii's Japanese American Consumer Culture$
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Shiho Imai

Print publication date: 2010

Print ISBN-13: 9780824833329

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824833329.001.0001

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PRINTED FROM HAWAII SCHOLARSHIP ONLINE (www.hawaii.universitypressscholarship.com). (c) Copyright Hawaii University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in HSO for personal use.date: 15 October 2019

Epilogue

Epilogue

Chapter:
(p.151) Epilogue
Source:
Creating the Nisei Market
Author(s):

Shiho Imai

Publisher:
University of Hawai'i Press
DOI:10.21313/hawaii/9780824833329.003.0007

This epilogue examines how World War II served as a proving ground for Japanese Americans in Hawaiʻi, as reflected in patriotic advertisements in the ethnic press. It assesses the impact of the Japanese attack on Pearl Harbor and subsequent U.S. entry into World War II on the duality that had sustained Issei business through the hard days of the Depression. It considers how wartime pressures paradoxically underscored the strength of the Japanese immigrant community as the ethnic press became first victim, then instrument of military policy. It shows how Japanese Americans tested their full citizenship not only in the military, but also in the marketplace, and how they were affected by the statehood debate. It also explores the link between prewar and postwar notions of beauty as they relate to the social construction of “whiteness.”

Keywords:   whiteness, World War II, Japanese Americans, Hawaiʻi, ethnic press, military policy, citizenship, statehood, beauty, Issei business

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