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Developing a Dream DestinationTourism and Tourism Policy Planning in Hawaii$
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James Mak

Print publication date: 2008

Print ISBN-13: 9780824832438

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824832438.001.0001

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Tourism Promotion, the Hawaii Convention Center, and the Hawaii Tourism Authority

Tourism Promotion, the Hawaii Convention Center, and the Hawaii Tourism Authority

Chapter:
(p.104) Chapter Five Tourism Promotion, the Hawaii Convention Center, and the Hawaii Tourism Authority
Source:
Developing a Dream Destination
Author(s):

James Mak

Publisher:
University of Hawai'i Press
DOI:10.21313/hawaii/9780824832438.003.0005

This chapter examines the promotion of tourism in Hawaii, the development of a convention center, and the role of the Hawaii Tourism Authority (HTA). It looks at the beginnings of tourism promotion in Hawaii via the founding of the Hawaii Promotion Committee (HPC), which was later changed to the Hawaii Tourist Bureau in 1919, to Hawaii Visitors Bureau (HVB) in 1945, and finally to Hawaii Visitors and Convention Bureau (HVCB) after the Hawaii Convention Center was built in late 1997 and the bureau was given the contract to promote it. The chapter evaluates the performances of the HVCB, the Hawaii Convention Center, and the HTA, recounting their development throughout the years, and examining their capacity for generating tourist interest and revenue, among others.

Keywords:   tourism promotion, Hawaii Convention Center, Hawaii Tourism Authority, Hawaiian tourism

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