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Gender and Globalization in Asia and the PacificMethod, Practice, Theory$
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Kathy E. Ferguson and Monique Mironesco

Print publication date: 2008

Print ISBN-13: 9780824831592

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824831592.001.0001

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PRINTED FROM HAWAII SCHOLARSHIP ONLINE (www.hawaii.universitypressscholarship.com). (c) Copyright Hawaii University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in HSO for personal use.date: 18 September 2021

Globalizing Gender Culture

Globalizing Gender Culture

Transnational Cultural Flows and the Intensification of Male Dominance in India

Chapter:
(p.121) Chapter 7 Globalizing Gender Culture
Source:
Gender and Globalization in Asia and the Pacific
Author(s):

Steve Derné

Publisher:
University of Hawai'i Press
DOI:10.21313/hawaii/9780824831592.003.0007

This chapter analyzes the effects of transnational media flows on Indian men. While Indians of diverse classes began enjoying new foreign media and were attracted to cosmopolitan fashion and consumption, the celebration of love and women's freedom of movement in global media did not lead many Indian men to consider new gender and family arrangements. Rather, most Indian men were instead attracted to transnational media that celebrated male violence, offered new pornographic images that intensified women's objectification, or trumpeted new body ideals that highlighted male strength and female vulnerability. While some scholars suggested that cultural globalization might introduce new imaginations that would improve the status of women around the world, it has often merely provided Indian men with additional cultural resources, which they layer on top of existing meanings, to strengthen existing gender privilege.

Keywords:   transnational media, cultural globalization, Indian men, gender privilege, cultural resources, India

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