Jump to ContentJump to Main Navigation
Excursions in IdentityTravel and the Intersection of Place, Gender, and Status in Edo Japan$
Users without a subscription are not able to see the full content.

Laura Nenzi

Print publication date: 2008

Print ISBN-13: 9780824831172

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824831172.001.0001

Show Summary Details
Page of

PRINTED FROM HAWAII SCHOLARSHIP ONLINE (www.hawaii.universitypressscholarship.com). (c) Copyright Hawaii University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in HSO for personal use.date: 16 October 2019

Print Matters

Print Matters

Popularizing Past and Present

(p.121) Chapter 5 Print Matters
Excursions in Identity

Laura Nenzi

University of Hawai'i Press

This chapter discusses how printed culture became commercialized and popularized. Sustained by a general economic and cultural growth and a sharp rise in literacy rates, the commercial print industry boomed in the course of the Edo period. While advertising the historical, literary, or religious pedigree of famous sites, works printed for popular consumption also contributed to the creation of new spatial hierarchies based on services and amenities. Indeed, wayfarers and armchair travelers alike were exposed to and bombarded by more or less direct forms of commercial advertising. As such, market-based standards for the evaluation of space emerged, enabling prospective travelers to redraw the map once again.

Keywords:   printed culture, literacy, commercial print industry, Edo period, spatial hierarchies, wayfarers, armchair travelers, commercial advertising

Hawaii Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.