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HuihuiNavigating Art and Literature in the Pacific$
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Jeffrey Carroll, Brandy Nalani McDougall, and Georganne Nordstrom

Print publication date: 2014

Print ISBN-13: 9780824838959

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824838959.001.0001

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Stealing the Piko

Stealing the Piko

(Re)placing Kānaka Maoli at Disney’s Aulani Resort

Chapter:
(p.160) Chapter Thirteen Stealing the Piko
Source:
Huihui
Author(s):

Brandy Nālani McDougall

Georganne Nordstrom

Publisher:
University of Hawai'i Press
DOI:10.21313/hawaii/9780824838959.003.0014

This chapter examines how Disney’s Aulani Resort, located on O‘ahu’s ‘Ewa coast, has been able to create stories that indigenize and facilitate its corporate colonial presence in Hawai‘i. It considers how Disney’s indigenization narratives coincide with themes of simulated native presence and implied native absence, suggesting that Mickey Mouse is yet another ‘iole who consumes, displaces, and dispossesses. It shows that Disney has built its multibillion-dollar business empire by appropriating and distorting the stories of a particular place and/or creating new stories so as to naturalize an agenda of corporate capitalism. It also discusses the ways in which Disneyfication parallels and often incorporates settler colonial constructions of Indigenous peoples as noble savages. Finally, it explains Disney’s tenuous belonging and its implications for Kānaka Maoli Indigenous identity.

Keywords:   corporate capitalism, Disney, Aulani Resort, Hawai‘i, Mickey Mouse, Disneyfication, Indigenous peoples, Kānaka Maoli, Indigenous identity

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