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Surfing Places, Surfboard MakersCraft, Creativity, and Cultural Heritage in Hawaii, California, and Australia$
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Andrew Warren and Chris Gibson

Print publication date: 2014

Print ISBN-13: 9780824838287

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824838287.001.0001

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PRINTED FROM HAWAII SCHOLARSHIP ONLINE (www.hawaii.universitypressscholarship.com). (c) Copyright Hawaii University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in HSO for personal use (for details see www.universitypressscholarship.com/page/privacy-policy).date: 18 October 2018

Surfboard Making

Surfboard Making

New (and Uncertain) Horizons

(p.219) [8] Surfboard Making
Surfing Places, Surfboard Makers

Andrew Warren

Chris Gibson

University of Hawai'i Press

This chapter reflects on the future of surfboard making, with particular emphasis on the challenges, directions, and prospects for surfboard makers. It considers whether the surfboard industry is viable and whether manufactures can maintain uniqueness into the future so that surfboards prevail as finely crafted, cultural artifacts. It argues that there is uncertainty in whether hand-based craft techniques will survive beyond the working careers of current practicing surfboard makers. It discusses some of the major challenges faced by surfboard makers in terms of macroeconomics, from the persistent global economic downturn to the high Australian dollar and the competition posed by cheap, machine-produced imports. It also examines the uncertainty stemming from the surfboard workshops and makers themselves, citing poor succession planning as a key problem. The chapter concludes by highlighting some reasons for surfboard makers to remain optimistic of their future prospects.

Keywords:   surfboard making, surfboard makers, surfboard industry, surfboards, macroeconomics, competition, surfboard workshops, succession planning

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