Mechanized Surfboard Production
This chapter focuses on the automated or mechanized approach to surfboard manufacturing. It examines the impact of automation on the surfboard industry, especially in the relationship between surfers and surfboard makers, between workshops and surfing retailers, and between workshop owners and workers. It shows how computer-shaping technologies such as computer-aided design and computer numerical control have influenced ghost shaping, strategies, and sponsorships in the industry. It also discusses the conflict between retailers and surfboard workshops, the economics of computerized shaping, and surfboard makers' expansion to Asia. It argues that mechanization has fragmented the relationships and interactions among industry workers and between makers and customers.
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