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Surfing Places, Surfboard MakersCraft, Creativity, and Cultural Heritage in Hawaii, California, and Australia$
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Andrew Warren and Chris Gibson

Print publication date: 2014

Print ISBN-13: 9780824838287

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824838287.001.0001

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PRINTED FROM HAWAII SCHOLARSHIP ONLINE (www.hawaii.universitypressscholarship.com). (c) Copyright Hawaii University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in HSO for personal use (for details see www.universitypressscholarship.com/page/privacy-policy).date: 15 October 2018

Computer Shaping

Computer Shaping

Mechanized Surfboard Production

(p.193) [7] Computer Shaping
Surfing Places, Surfboard Makers

Andrew Warren

Chris Gibson

University of Hawai'i Press

This chapter focuses on the automated or mechanized approach to surfboard manufacturing. It examines the impact of automation on the surfboard industry, especially in the relationship between surfers and surfboard makers, between workshops and surfing retailers, and between workshop owners and workers. It shows how computer-shaping technologies such as computer-aided design and computer numerical control have influenced ghost shaping, strategies, and sponsorships in the industry. It also discusses the conflict between retailers and surfboard workshops, the economics of computerized shaping, and surfboard makers' expansion to Asia. It argues that mechanization has fragmented the relationships and interactions among industry workers and between makers and customers.

Keywords:   surfboard manufacturing, automation, surfboard industry, ghost shaping, surfing retailers, surfboard workshops, computerized shaping, Asia, mechanization, computer-shaping technology

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