This book examines surfing and surfboard making as forms of creative production and local cultural heritage. Drawing on observations of thirty-three workshops and interviews with more than 130 workers from Hawaiʻi, Southern California, and east coast Australia between 2008 and 2012, the book tells the story of skilled artisans who grew to prominence from countercultural origins within the surfing subculture and their struggle for survival in an age of wide-scale mass production. It explores the dynamic international situation surrounding the surf industry and how small surfboard-making workshops survive in an increasingly global industry. It also highlights the darker side of surfboard production, from the exploitation of workers to sexism, and compares it to cultural industries such as fashion, music, film, design, and jewelry making. While surfboards and surfboard manufacturing raise issues of local culture and globalization, the book shows that they are also about ownership of heritage, corporate power, emotional labor, gender, class, and generational change.
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