From Tobacco Trade to Tobacco Production
From Tobacco Trade to Tobacco Production
This chapter narrates the beginning of ready-made cigarettes. Until 1884 nearly all cigarettes were hand-rolled, and cigarettes were far less popular anywhere in the world than alternative means of taking tobacco: smoking pipes or cigars, snuffing, and chewing. But in April 1884 in Durham, North Carolina, James “Buck” Duke's relatively small tobacco company altered the tobacco landscape by partnering with the inventor of the first machine that could manufacture ready-made cigarettes. Not only did this cut the retail price of his Duke of Durham cigarettes, but also allowed him to embark on a major cigarette advertising campaign.
Keywords: smoking pipes, James Buck Duke, tobacco company, advertising campaign, tobacco, cigarettes
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