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Japanese Cinema in the Digital Age$
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Mitsuyo Wada-Marciano

Print publication date: 2012

Print ISBN-13: 9780824835941

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824835941.001.0001

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New Media’s Impact on Horror Cinema

New Media’s Impact on Horror Cinema

(p.28) 1 New Media’s Impact on Horror Cinema
Japanese Cinema in the Digital Age

Mitsuyo Wada-Marciano

University of Hawai'i Press

This chapter examines the impact of new media on contemporary Japanese cinema, especially the horror film genre “J-horror.” Through an analysis of Shimizu Takashi's 2004 film Marebito, it considers J-horror's affinity with digital technology not only on the level of production and distribution but also on the level of its self-reflexive narrative as the technology merges with the protagonist's own cognition. Before examining the role of digital production in J-horror films, the chapter discusses the relationship between J-horror as a film genre and as a film movement. It then explores the ongoing contestation and negotiation between cinema and new media by assessing the impact of new media on the transnational horror boom from Japan to East Asia and finally to Hollywood. It also looks at the presence of Japanese cinema in the global marketplace and frames J-horror's emergence since the 1990s as a form of transmedia commodity, one that is based less on theatrical modes of exhibition than on new digital media.

Keywords:   new media, Japanese cinema, Shimizu Takashi, Marebito, J-horror, digital technology, digital production, East Asia, Hollywood, digital media

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