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Straight from the HeartGender, Intimacy, and the Cultural Production of Shojo Manga$
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Jennifer S. Prough

Print publication date: 2010

Print ISBN-13: 9780824834579

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824834579.001.0001

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PRINTED FROM HAWAII SCHOLARSHIP ONLINE (www.hawaii.universitypressscholarship.com). (c) Copyright Hawaii University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in HSO for personal use (for details see www.universitypressscholarship.com/page/privacy-policy).date: 14 November 2018

Material Gals

Material Gals

Girls’ Sexuality, Girls’ Culture, and Shōjo Manga

(p.110) Chapter Five Material Gals
Straight from the Heart

Jennifer S. Prough

University of Hawai'i Press

This chapter examines representations of girls' sexuality in contemporary shōjo manga. In the 1990s, as the nation seemed nearly consumed with discussions of schoolgirl sexuality, the representation of sex in shōjo manga increased. How is this national preoccupation with schoolgirls as trendsetters and consummate consumers reflected and refracted in the pages of shōjo manga Through textual analysis of the shōjo manga “Gals!” along with ethnographic examples, the chapter analyzes how editors and artists manage the boundaries between “what girls want”—the audience they serve and must satisfy—and wider social and political concerns about girls' sexuality in the 1990s. Ultimately, it is argued that shōjo manga, which is for and about girls, is both contingent on and contributes to wider social concerns about girls.

Keywords:   shōjo manga, schoolgirl sexuality, sex, schoolgirls, Gals

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