Gender, Generation, and Consumption in the Production of Shōjo Manga
This chapter examines the human relations involved in the creation of shōjo manga. Beginning with the extant history of manga, it focuses on the relationships of editors and artists within the shōjo manga industry, paying attention to gender and generation in particular. The first half of the chapter discusses the gendered division of labor within the industry, where editors are primarily older men and artists are young women. The second half looks at the lives and desires of younger editors, examining the ways that they think about their role in the production of shōjo manga. Thus, the chapter provides a case study of affective labor, arguing that the intersection of gender and generation in the organization of the shōjo manga industry is another instance of the convergence of production and consumption.
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