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Straight from the HeartGender, Intimacy, and the Cultural Production of Shojo Manga$
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Jennifer S. Prough

Print publication date: 2010

Print ISBN-13: 9780824834579

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824834579.001.0001

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PRINTED FROM HAWAII SCHOLARSHIP ONLINE (www.hawaii.universitypressscholarship.com). (c) Copyright Hawaii University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in HSO for personal use (for details see www.universitypressscholarship.com/page/privacy-policy).date: 12 December 2018

Affective Labor

Affective Labor

Gender, Generation, and Consumption in the Production of Shōjo Manga

(p.89) Chapter Four Affective Labor
Straight from the Heart

Jennifer S. Prough

University of Hawai'i Press

This chapter examines the human relations involved in the creation of shōjo manga. Beginning with the extant history of manga, it focuses on the relationships of editors and artists within the shōjo manga industry, paying attention to gender and generation in particular. The first half of the chapter discusses the gendered division of labor within the industry, where editors are primarily older men and artists are young women. The second half looks at the lives and desires of younger editors, examining the ways that they think about their role in the production of shōjo manga. Thus, the chapter provides a case study of affective labor, arguing that the intersection of gender and generation in the organization of the shōjo manga industry is another instance of the convergence of production and consumption.

Keywords:   human relations, shojo manga industry, labor division, editors, manga artists, affective labor, gender, generation

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