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Straight from the HeartGender, Intimacy, and the Cultural Production of Shojo Manga$
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Jennifer S. Prough

Print publication date: 2010

Print ISBN-13: 9780824834579

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824834579.001.0001

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PRINTED FROM HAWAII SCHOLARSHIP ONLINE (www.hawaii.universitypressscholarship.com). (c) Copyright Hawaii University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in HSO for personal use (for details see www.universitypressscholarship.com/page/privacy-policy).date: 14 November 2018

Descent and Alliance in the Shōjo Manga Family Tree

Descent and Alliance in the Shōjo Manga Family Tree

A Postwar History

(p.25) Chapter Two Descent and Alliance in the Shōjo Manga Family Tree
Straight from the Heart

Jennifer S. Prough

University of Hawai'i Press

Situating the shōjo industry firmly within the context of the publishing industry in postwar Japan, this chapter traces the history of the genre, outlining major shifts in format, industry, and content. Synthesizing much of the research in Japan on the history of manga, it places the development of shōjo in the postwar era in the context of economic and social shifts. It pays particular attention to the ways that the manga publishing industry developed in relation to the proliferation of the mass media (publishing boom, magazines, television, and new media). The second half of the chapter outlines the history of the postwar development of shōjo, focusing on thematic trends and aesthetic stylings that not only characterize the genre but have come to influence other types of manga and girls' media more generally.

Keywords:   shojo manga, publishing industry, postwar Japan, manga publishing, mass media

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