.—Guy Debord, The Society of the Spectacle
Modernity has been described as a quintessentially visual experience that invites its subject to gaze a series of organized and orchestrated images and, by so doing, to experience a new sense of self in relation to known and unknown worlds (Berman 1983; Debord 1983). Modern visual experiences include the department store, the motion picture, the museum, the World’s Fair, the flaneur’s journey through the city, the tourist itinerary, and conventions of landscape and portrait photography (Bennet 1988; E. Edwards, Gosden, and Phillips 2006b; Mitchell 1989; Urry 1990). Katarzyna Cwiertka’s chapter on the colonial department store describes Korean encounters with this spectacular urban space. At Lotte World in contemporary Seoul, South Koreans have mastered and transcended the spectacular form. Timothy Tangherlini shows us that this constellation not only embraces the department store, the megamall, and the theme park but also permits the visitor to gaze at both playful and sober representations of the Korean past, never far from the recognition that all is simulation.