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Consuming Korean Tradition in Early and Late ModernityCommodification, Tourism, and Performance$
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Laurel Kendall

Print publication date: 2010

Print ISBN-13: 9780824833930

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824833930.001.0001

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Shrinking Culture

Shrinking Culture

Lotte World and the Logic of Miniaturization

Chapter:
2 Shrinking Culture
Source:
Consuming Korean Tradition in Early and Late Modernity
Author(s):

Timothy R. Tangherlini

Publisher:
University of Hawai'i Press
DOI:10.21313/hawaii/9780824833930.003.0003

This chapter focuses on Lotte World, billed by its giant parent conglomerate as the world's largest indoor amusement park and shopping mall. Lotte World embraces both the inauthentic and the unoriginal. Its theme parks borrow, perhaps even steal, design features from other parks, and its shopping mall draws frequent attention to the supporting role it had in a television drama. The “photo spots” that pop up throughout the complex insist on the built nature of the environment and seem to comment on its glaring inauthenticity. The consumer is not only aware of but cares little about the purely manufactured nature of the world. Visitors do not perceive Lotte World as anything other than what it is. Because of their diminutive size, the gestures toward the natural world, toward historical experience, and toward other built environments are both seen and consumed as miniature models of something else that might well not exist. It does not matter to the visitor.

Keywords:   Lotte World, shopping malls, theme parks, Korean consumers, miniature models

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