Contents
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Conceptual Tensions in Material Culture: Ethnographica and Commodities Conceptual Tensions in Material Culture: Ethnographica and Commodities
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From “Firewood” to “Commodities”: The Godeffroy Company’s Ethnographic Ventures From “Firewood” to “Commodities”: The Godeffroy Company’s Ethnographic Ventures
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From “Commodities” to “Decorative Firewood”: The Ethnographic Ventures of the New Guinea Company From “Commodities” to “Decorative Firewood”: The Ethnographic Ventures of the New Guinea Company
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The Hernsheim Company: Envisioning a Large-Scale Commercialization of Ethnography The Hernsheim Company: Envisioning a Large-Scale Commercialization of Ethnography
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The “Matty Mystery” and the Failure of Commercial “Fieldwork” The “Matty Mystery” and the Failure of Commercial “Fieldwork”
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Felix von Luschan’s German South Sea Expedition Felix von Luschan’s German South Sea Expedition
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2 Commercializing the Ethnographic Frontier
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Published:October 2008
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Abstract
This chapter focuses on Felix von Luschan's attempt to engage the commercial frontier in German New Guinea for the purposes of his African and Oceanic division at the Berlin Ethnological Museum. His attempt to secure the prominent German commercial presence in German New Guinea soon clashed with the traders' “colonial project” of securing profits from the exchange. The chapter illustrates that the conceptual clashes over indigenous artifacts separating science from commercialism predated Luschan's predicament by a century. The disagreement over the conceptualization soon became a widening gap, as Luschan demanded artifacts to be accompanied by exact descriptions. Such qualitative demands on artifact collection contradicted the quantitative German merchant commercial project. In his attempt to gain independence from colonial agents, Luschan now searched for new alternatives, pushing the anthropological field into new directions.
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