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Excursions in IdentityTravel and the Intersection of Place, Gender, and Status in Edo Japan$
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Laura Nenzi

Print publication date: 2008

Print ISBN-13: 9780824831172

Published to Hawaii Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824831172.001.0001

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PRINTED FROM HAWAII SCHOLARSHIP ONLINE (www.hawaii.universitypressscholarship.com). (c) Copyright Hawaii University Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in HSO for personal use (for details see http://www.universitypressscholarship.com/page/privacy-policy).date: 17 December 2017

Print Matters

Print Matters

Popularizing Past and Present

Chapter:
(p.121) Chapter 5 Print Matters
Source:
Excursions in Identity
Author(s):

Laura Nenzi

Publisher:
University of Hawai'i Press
DOI:10.21313/hawaii/9780824831172.003.0005

This chapter discusses how printed culture became commercialized and popularized. Sustained by a general economic and cultural growth and a sharp rise in literacy rates, the commercial print industry boomed in the course of the Edo period. While advertising the historical, literary, or religious pedigree of famous sites, works printed for popular consumption also contributed to the creation of new spatial hierarchies based on services and amenities. Indeed, wayfarers and armchair travelers alike were exposed to and bombarded by more or less direct forms of commercial advertising. As such, market-based standards for the evaluation of space emerged, enabling prospective travelers to redraw the map once again.

Keywords:   printed culture, literacy, commercial print industry, Edo period, spatial hierarchies, wayfarers, armchair travelers, commercial advertising

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