Popularizing Past and Present
This chapter discusses how printed culture became commercialized and popularized. Sustained by a general economic and cultural growth and a sharp rise in literacy rates, the commercial print industry boomed in the course of the Edo period. While advertising the historical, literary, or religious pedigree of famous sites, works printed for popular consumption also contributed to the creation of new spatial hierarchies based on services and amenities. Indeed, wayfarers and armchair travelers alike were exposed to and bombarded by more or less direct forms of commercial advertising. As such, market-based standards for the evaluation of space emerged, enabling prospective travelers to redraw the map once again.
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